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Hilton Doha
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City : Doha, Qatar
Year : 2014
Surface : 800 sqm
Architect : B+H
Lighting Designer : Credo Lighting

Hilton has recently completed its implantation in Qatar with the creation of a new hotel in Doha under the Double Tree Brand. Wishing to enhance the building in a modern and expanding area, the group decided to use Flex series products to combine direct vision and flooding lighting. The choice of different white temperatures and pixel by pixel addressing allows to create simple animations.

King’s Road Tower
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City : Jeddah, Saudi Arabia
Year : 2011
Surface : 10 000 sqm
Architect : Abdullah Deghaither

Jeddah’s King’s Road Tower, an office building, has three of its faces equipped with a Media Facade for a total surface of 10 000 sqm. This installation was done by Citiled in 2011 ; Tower’s administrators asked LAFACADE to take care of maintenance and control system upgrade since 2014. This system is now able to display « live » stream and events coming from various video sources.

Initially anticipated for corporate communication and informative messages, building administrators quickly oriented the displays to lucrative and artistic contents, in particular with marketing campaign for major brands like Pepsi or Sony, allowing them to quickly cash back their investment.

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